Expertise
Technology and artificial intelligence
How technology and AI are changing the way brands communicate, sell and operate. Practical ideas, no hype, from hands-on implementation.
- — AI applied to brands and teams
- — Digital platforms and experiences
- — Automation with human oversight
Articles (2)

August 21, 2026
The day I connected to the internet for the first time
1993, my friend Javier's house, a screeching modem and a screen that opened the world to us. A look at the internet in Puerto Rico since the days of Coquí Net.

July 17, 2026
The power of the written word in the video era (and why AI brought it back)
I've been chatting since the 90s. We were told video would kill text, but artificial intelligence reminded us of something ancient: those who write well think well, and today they also program machines.
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