+ Expertise

Technology and artificial intelligence

How technology and AI are changing the way brands communicate, sell and operate. Practical ideas, no hype, from hands-on implementation.

• — AI applied to brands and teams
• — Digital platforms and experiences
• — Automation with human oversight

Articles (5)

October 16, 2026

The rocket car I drew at age nine now exists

In 1991 I drew a car with rockets. Today the Tesla Roadster lifts off with thrusters. A sociological reflection on nostalgia, the future, AI, Elon Musk, and what my children will see.

October 16, 2026

AGI: when artificial intelligence stops being just a tool

A sociological reading of artificial general intelligence: what may change in work, trust and advertising when AI can do almost any intellectual task.

October 4, 2026

I'm not a programmer. But I've spent most of my life learning how the Internet works

Nearly three decades of digital curiosity, a new generation of artificial intelligence and one lesson: building technology doesn't start with code, it starts with understanding the problem.

August 21, 2026

The day I connected to the internet for the first time

1993, my friend Javier's house, a screeching modem and a screen that opened the world to us. A look at the internet in Puerto Rico since the days of Coquí Net.

July 17, 2026

The power of the written word in the video era (and why AI brought it back)

I've been chatting since the 90s. We were told video would kill text, but artificial intelligence reminded us of something ancient: those who write well think well, and today they also program machines.