SMBs and professionals
For professionals, business owners, SMBs and teams. Clear scope and pricing.
View services →What I do?
Consulting
Capabilities
StrategyDigital advertisingSocial mediaDigital marketingWeb developmentRetargetingTracking & measurementAI & automation
Sometimes what you need isn’t an agency, but direct access to the judgment of someone who has been doing this for more than 20 years. I lead every engagement myself; if you also need a team to execute, we can evaluate bringing in Alterno Agency.
Corporations and companies
Custom · No fixed price
For companies, institutions and larger-scale projects. Tailored, with a private conversation.
Request a conversation →
Community
15 free minutes for students, nonprofits and impact projects. Limited spots.
Request a spot →What can I help you with?
Tell me the level of help you need and I'll take you straight to the right service.
Experience and track record
Over 20 years in digital advertising. I founded Alterno Agency in 2009 and since then have collaborated with brands of every size, from 3M and MVP Toyota to local businesses and nonprofits, across strategy, digital media, web and technology.
Web strategy and digital platforms
I don't present myself as a programmer: I bring wide experience structuring, directing and evaluating web projects, e-commerce, integrations, UX/UI, CMS, technical SEO, analytics, automation, AI, content and QA. Enough to lead well and to know when a team is needed.
Some brands and organizations I have collaborated with (through Alterno Agency)
- 3M
- Scotch-Brite
- MVP Toyota
- V. Suárez
- Campofresco
- Universidad Politécnica de Puerto Rico
- United Way de Puerto Rico
- Café Cuatro Sombras
SMBs and professionals
I lead every engagement myself. If the project needs a team to execute, we can evaluate bringing in Alterno Agency.
I need quick guidance
1:1 Online Strategy Session
$300 USD
60 minutes on video to land a decision: strategy, campaigns, media, web or technology.
- — Direct attention from me, no middlemen, no juniors.
- — You pay and book your session in one flow.
- — A written strategic summary as a deliverable.
- — If the project grows, I can bring in Alterno Agency's expert team.
What's included
- — Includes a Post-Session Strategic Summary (1–2 pages) within 72 business hours.
- — Pay online, then book your time.
I need an in-depth session with my team
In-Person Strategy Session
$750 USD
Up to 2 hours in person to work in depth with your team.
- — I work in depth with your team, face to face.
- — Direct attention from me, no middlemen, no juniors.
- — You use the two hours to land concrete decisions.
- — If the project grows, I can bring in Alterno Agency's expert team.
What's included
- — Metro area: San Juan, Guaynabo, Bayamón, Cataño, Carolina and Trujillo Alto.
- — North area: Hatillo, Arecibo, Barceloneta, Manatí, Vega Baja, Vega Alta, Dorado, Toa Baja and Toa Alta.
- — East and Central area: Loíza, Río Grande, Gurabo, Caguas, Aguas Buenas, Cidra, Naranjito, Corozal, Comerío, Aibonito and Cayey.
- — South area: Coamo, Santa Isabel, Salinas and Guayama.
- — Outside that area, travel is quoted separately.
I run campaigns and want a second opinion
Digital Campaign Review
From $1,200 USD
A review of your campaigns on Meta, Google, YouTube or other channels, with concrete recommendations.
- — A second opinion from someone with over 20 years in digital media.
- — Concrete recommendations you can apply right away.
- — A written deliverable with findings and priorities.
- — If you want someone else to execute them, I can bring in Alterno Agency's expert team.
What's included
- — Final scope is confirmed after reviewing your request.
- — $180 USD deposit (15%) to get started.
I need to understand what is failing
Digital Diagnostic
$3,000 USD
A full look at your digital presence to know where you stand and what to prioritize.
How the audit works →- — A complete view of your digital presence in one project.
- — Clear priorities: what to fix first and why.
- — A written plan you can execute with your team or with me.
- — If the project requires it, I can bring in Alterno Agency's expert team.
What's included
- — Up to 10 hours of work in total.
- — $450 USD deposit (15%) to get started.
I need deep analysis and a plan
Strategic Digital Audit
From $6,600 USD
An in-depth audit of strategy, media, platforms and measurement, with a roadmap.
How the audit works →- — In-depth analysis of strategy, media, platforms and measurement.
- — A roadmap with priorities and next steps.
- — A presentation and Q&A session with your team.
- — If the project requires it, I can bring in Alterno Agency's expert team.
What's included
- — About 24 hours of work, up to 30 days depending on scope.
- — Minimum $990 USD deposit (15%) to get started.
I need ongoing guidance
Strategic Advisory
From $3,600 USD/month
Ongoing senior judgment for your team, month to month.
- — Senior judgment available month to month, without hiring full time.
- — Quick answers on marketing, media and web decisions.
- — Fits your team: meetings, campaign reviews and direction.
- — If the project grows, I can bring in Alterno Agency's expert team.
What's included
- — Up to 16 hours a month; 3-month minimum ($10,800 USD minimum commitment).
- — Up to 6 hours a month can be used for meetings, with at most 3 in person.
- — $1,620 USD deposit (15%), applied to the first month.
I need a talk or workshop for my team
Talks, workshops and conferences
By quote
Talks and workshops on digital advertising, marketing, technology and AI for teams and events.
- — Talks and workshops tailored to your team and industry.
- — Practical content with real campaign examples.
- — In person within the coverage area, or online from anywhere.
Professional honesty commitment
I don't promise to know it all.
I don't guarantee results, and I'll tell you when a problem is outside my expertise. If in the initial session I determine I can't provide the value you hired me for, I'll refund 100% of what you paid. For larger projects we confirm fit before starting, and the relationship is governed by contract.
Cancellations
- — 5 business days or more: 100% refund.
- — Less than 5 business days and at least 24 hours: 50% refund.
- — Less than 24 hours or no-show: no refund.
- — One free reschedule with at least 24 hours' notice.
Talks and workshops
Invite me to your event or team →
How I think
Read my ideas by expertise →
Request or book
1:1 session: fill out the form, pay securely, then book your session. Diagnostic, audit, and ongoing advisory: you send the request, we validate fit and scope, and I confirm availability before any payment.
