About

Hi, I’m R. Luquis, from Puerto Rico: a sociologist and digital advertising professional with more than 20 years of experience in digital media and brand development. I graduated with a degree in Sociology from the Universidad de Puerto Rico, Recinto de Río Piedras, and pursued graduate studies in Industrial/Organizational Psychology at the Universidad Interamericana de Puerto Rico.

I founded Alterno Agency in 2009, a digital advertising and web development agency. Today, we lead digital projects, advanced web development, and digital advertising campaigns for leading brands in Puerto Rico, as well as international brands across multiple industries.

I’m a Caguas native living in San Juan, a car nut, a cyclist, and a lover of music and food. I’m married to the love of my life and a dad of three: two boys and a girl.

On social media, I share content about Puerto Rico, dad life, advertising and digital media, humor, politics, gaming, and a little bit of everything.

Why this project

I decided to have a place where I could offer my knowledge, whether through written blog posts or direct consultations with potential clients who need support with their digital marketing. Everything I've learned in over 20 years lives here: some people read it on the blog, and some prefer to talk it through in person.

Education

Sociology · UPR Río Piedras

Project

Founder of Alterno Agency

Since 2009 · San Juan, PR

Behind the scenes

Cars, cycling, music, food, and gaming

Dad of three, two boys and a girl

Track record

20+ years in sales, digital advertising, social media and technology.

100%
Proven track record: 2009
Founder of Alterno Agency: 100+
Brands: 1,000+
Campaigns and projects

Brands and organizations I have worked with

Capabilities

Where the money goes and why. I define goals, channels, message and budget before turning on a single campaign: audiences, funnel, calendar and measurable targets. Strategy is the difference between spending and investing.
Campaigns on Google, Meta and the platforms where your audience lives: structure, creative, bidding and budget. Over 20 years planning and buying digital media. I care that every dollar knows where it's going and what it brings back.
Presence with purpose: what gets published, in which voice, how often and for whom. Content that sustains the brand between campaigns, aligned with the business rather than the trend of the moment.
The full picture: brand, content, email, SEO and paid media working as one system. I diagnose which part is failing and coordinate the pieces so traffic turns into clients, not just visits.
I don't present myself as a programmer: I bring wide experience structuring, directing and evaluating web projects, e-commerce, integrations, UX/UI, CMS, technical SEO, analytics, automation, AI, content and QA. Enough to lead well and to know when a team is needed.
The second chance. Pixels, audiences and sequences to bring back those who visited and didn't buy: display, social and email working together, without pestering. Few buy the first time; the rest need to be reminded why they came.
No data, no strategy. I set up Google Analytics, events, conversions and dashboards someone actually reads. We measure what matters to decide with numbers, not hunches.

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Contact

Write to me

Tell me what's on your mind. Your message lands straight in my inbox; you can also write to hello@alternoagency.com.