R Luquis

Blog

Posts

Everything I write, sorted by topic. Advertising and marketing, business and brands, technology, gaming, family and other things worth telling.

Featured

Illustration for “The rocket car I drew at age nine now exists”

Technology · October 16, 2026

The rocket car I drew at age nine now exists

In 1991 I drew a car with rockets. Today the Tesla Roadster lifts off with thrusters. A sociological reflection on nostalgia, the future, AI, Elon Musk, and what my children will see.

9 min read

Latest

  1. Illustration for “AGI: when artificial intelligence stops being just a tool”
    01

    Technology · October 16, 2026

    AGI: when artificial intelligence stops being just a tool

    A sociological reading of artificial general intelligence: what may change in work, trust and advertising when AI can do almost any intellectual task.

    3 min
  2. Illustration for “I'm not a programmer. But I've spent most of my life learning how the Internet works”
    02

    Technology · October 4, 2026

    I'm not a programmer. But I've spent most of my life learning how the Internet works

    Nearly three decades of digital curiosity, a new generation of artificial intelligence and one lesson: building technology doesn't start with code, it starts with understanding the problem.

    7 min
  3. Illustration for “We Have More Data Than Ever. That Doesn’t Mean We Understand People Better”
    03

    Advertising + Marketing · September 28, 2026

    We Have More Data Than Ever. That Doesn’t Mean We Understand People Better

    Digital advertising turned much of human behavior into metrics. My background in Sociology taught me that observing a pattern isn’t the same as understanding it.

    7 min

All writing

  1. Illustration for “The rocket car I drew at age nine now exists”

    Technology · October 16, 2026

    The rocket car I drew at age nine now exists

    In 1991 I drew a car with rockets. Today the Tesla Roadster lifts off with thrusters. A sociological reflection on nostalgia, the future, AI, Elon Musk, and what my children will see.

    9 min read

  2. Illustration for “AGI: when artificial intelligence stops being just a tool”

    Technology · October 16, 2026

    AGI: when artificial intelligence stops being just a tool

    A sociological reading of artificial general intelligence: what may change in work, trust and advertising when AI can do almost any intellectual task.

    3 min read

  3. Illustration for “I'm not a programmer. But I've spent most of my life learning how the Internet works”

    Technology · October 4, 2026

    I'm not a programmer. But I've spent most of my life learning how the Internet works

    Nearly three decades of digital curiosity, a new generation of artificial intelligence and one lesson: building technology doesn't start with code, it starts with understanding the problem.

    7 min read

  4. Illustration for “We Have More Data Than Ever. That Doesn’t Mean We Understand People Better”

    Advertising + Marketing · September 28, 2026

    We Have More Data Than Ever. That Doesn’t Mean We Understand People Better

    Digital advertising turned much of human behavior into metrics. My background in Sociology taught me that observing a pattern isn’t the same as understanding it.

    7 min read

Tags

Alterno AgencyTransform your brand

My agency

Alterno Agency

Digital advertising and web development since 2009. Strategy, digital campaigns, web and content for brands of every size, from Puerto Rico outward.

Meet Alterno AgencyView capabilities deck (PDF)