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Everything I write, sorted by topic. Advertising and marketing, business and brands, technology, gaming, family and other things worth telling.

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  1. Illustration for “Why I let my 8-year-old play Fortnite (with supervision, of course)”

    Gaming · September 25, 2026

    Why I let my 8-year-old play Fortnite (with supervision, of course)

    The skills that gaming develops which almost nobody sees: planning, communication, teamwork, leadership, motor skills, technology, and even English. From the mouth of a gamer dad.

    7 min read

  2. Illustration for “Three Kids: Millionaires in Love”

    Family · September 25, 2026

    Three Kids: Millionaires in Love

    Eight, three, and two years of beautiful chaos. Three little people who came out of nowhere and are now partners (or enemies). We’re not millionaires in money, but we are in love. Verdict: highly recommended.

    3 min read

  3. Illustration for “Working with My Wife: The Most Beautiful Kind of Crazy”

    Family · September 25, 2026

    Working with My Wife: The Most Beautiful Kind of Crazy

    They say working with your partner is crazy. I’ve been doing it with Irka for years, and all I can say is that it’s been one of the most beautiful things that’s ever happened to me.

    3 min read

  4. Illustration for “Your Own Website Matters More Than Your Social Media”

    Advertising + Marketing · September 18, 2026

    Your Own Website Matters More Than Your Social Media

    Platforms change the rules every year. Your domain is the only digital asset you truly control—and it’s still the best investment you can make in your personal brand.

    2 min read

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Alterno Agency

Digital advertising and web development since 2009. Strategy, digital campaigns, web and content for brands of every size, from Puerto Rico outward.