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#inteligencia artificial
2 posts
Advertising + Marketing
September 8, 2026AI Doesn’t Replace Advertising Judgment
Artificial intelligence has changed how we produce campaigns, but not why they work. Judgment is still human — and it’s more valuable than ever.
Technology
July 17, 2026The power of the written word in the video era (and why AI brought it back)
I've been chatting since the 90s. We were told video would kill text, but artificial intelligence reminded us of something ancient: those who write well think well, and today they also program machines.
