I have spent more than two decades in sales, digital advertising, social media and technology. In 2009 I founded Alterno Agency, and since then I have worked with everything from major brands to entrepreneurs just getting started. Today I also work as an independent consultant, and in this article I explain, without jargon, how it works: who I serve, what formats I offer, and what happens when a project needs more than a conversation.
The audiences I serve
My consulting is organized around three very different audiences, because their needs are not the same:
- Small businesses and professionals. For business owners, professionals and teams who need products with clear scope and expectations from day one: you know what you get, when, and in what order.
- Corporate and companies. For companies, institutions and larger-scale projects, where the work is defined to fit. Everything starts with a private conversation to understand your context before proposing anything.
- Community. Fifteen minutes at no cost for students, nonprofit organizations and impact projects. Spots are limited, but they always exist: it is my way of giving back to the ecosystem that shaped me.
The service formats
Depending on where you stand today, one of these formats is the right entry point:
- 1:1 Online Strategic Session. A one-hour video call to land a concrete decision: strategy, campaigns, media, your website or technology. Afterwards I deliver a written strategic summary so you do not depend on your memory or mine.
- In-person Strategic Session. A deep-dive session with your team, in person, in the metropolitan area and the towns I cover across Puerto Rico. Ideal when several people need to hear the same thing at the same time.
- Digital Campaign Review. You run your own campaigns on Meta, Google or YouTube and want a second opinion. I review what is running and deliver concrete recommendations, not generalities.
- Digital Diagnostic. A full look at your digital presence to understand where you are and what to prioritize first. You finish with clarity on what to move, and in what order.
- Strategic Digital Audit. A deep analysis of strategy, media, platforms and measurement, with a roadmap you can execute with your team or with me.
- Strategic Advisory. Ongoing senior judgment, month after month, for your team: a meeting when you need it, answers when questions come up, and direction when the market moves.
- Talks, workshops and conferences. For events, universities and teams that want to learn about digital advertising, marketing, technology and artificial intelligence.
How to hire
There are two paths, and the difference is simple.
The 1:1 sessions — online and in person — are paid online and then you book your appointment. No quotes, no waiting.
Larger projects — the Diagnostic, the Audit, the Advisory and corporate work — start with a request. I review the fit and scope, we talk, and only then do we agree on the work. Nothing is charged before the scope is validated.
The advantage of working with me
Here is the part I get asked about the most. As an independent consultant, I am not tied to an agency structure or a fixed menu of services. But I do not work alone either: if the project requires it, I execute it myself with my own team of experts in design, programming, account management, copywriting, content production, editing and community management.
In practice, that means the conversation does not end with a document. If after a session or a diagnostic we decide there is something to build — a campaign, a website, a content series, a complete presence — I put the team to work and we take what we discussed to the next level. It is the same muscle that has moved the brands I have worked with at Alterno Agency for over fifteen years.
Let's get started
If any of this sounds like what you need, the consulting page has every format in detail, and you can take the first step right there. And if you would rather start with a question, write to me through the form or request your spot in the community.
