SMBs and professionals
For professionals, business owners, SMBs and teams. Clear scope and pricing.
View services →What I do?
Consulting
Capabilities
StrategyDigital advertisingSocial mediaDigital marketingWeb developmentRetargetingTracking & measurementAI & automation
Sometimes what you need isn’t an agency, but direct access to the judgment of someone who has been doing this for more than 20 years. I lead every engagement myself; if you also need a team to execute, we can evaluate bringing in Alterno Agency.
Corporations and companies
Custom · No fixed price
For companies, institutions and larger-scale projects. Tailored, with a private conversation.
Request a conversation →
Community
15 free minutes for students, nonprofits and impact projects. Limited spots.
Request a spot →What can I help you with?
Tell me the level of help you need and I'll take you straight to the right service.
Experience and track record
Over 20 years in digital advertising. I founded Alterno Agency in 2009 and have worked with brands of every size since then, from 3M and MVP Toyota to local businesses and nonprofits, across strategy, digital media, web and technology.
Web strategy and digital platforms
I don't present myself as a programmer: I bring wide experience structuring, directing and evaluating web projects, e-commerce, integrations, UX/UI, CMS, technical SEO, analytics, automation, AI, content and QA. Enough to lead well and to know when a team is needed.
Brands I've worked with (via Alterno Agency)
- 3M
- Scotch-Brite
- MVP Toyota
- V. Suárez
- Campofresco
- Universidad Politécnica de Puerto Rico
- United Way de Puerto Rico
- Café Cuatro Sombras
SMBs and professionals
I lead every engagement myself. If the project needs a team to execute, we can evaluate bringing in Alterno Agency.
I need quick guidance
1:1 Online Strategy Session
US$300
60 minutes on video to land a decision: strategy, campaigns, media, web or technology.
- — Includes a Post-Session Strategic Summary (1–2 pages) within 72 business hours.
- — Pay online, then book your time.
I need an in-depth session with my team
In-Person Strategy Session
US$750
Up to 2 hours in person to work in depth with your team.
- — Metro area: San Juan, Guaynabo, Bayamón, Cataño, Carolina and Trujillo Alto.
- — North area: Hatillo, Arecibo, Barceloneta, Manatí, Vega Baja, Vega Alta, Dorado, Toa Baja and Toa Alta.
- — East and Central area: Loíza, Río Grande, Gurabo, Caguas, Aguas Buenas, Cidra, Naranjito, Corozal, Comerío, Aibonito and Cayey.
- — South area: Coamo, Santa Isabel, Salinas and Guayama.
- — Outside that area, travel is quoted separately.
I run campaigns and want a second opinion
Digital Campaign Review
From US$1,200
A review of your campaigns on Meta, Google, YouTube or other channels, with concrete recommendations.
- — Final scope is confirmed after reviewing your request.
I need to understand what is failing
Digital Diagnostic
US$3,000
A full look at your digital presence to know where you stand and what to prioritize.
- — Up to 10 hours of work in total.
- — US$450 deposit (15%) to get started.
I need deep analysis and a plan
Strategic Digital Audit
From US$6,600
An in-depth audit of strategy, media, platforms and measurement, with a roadmap.
- — About 24 hours of work, up to 30 days depending on scope.
- — Minimum US$990 deposit (15%) to get started.
I need ongoing guidance
Strategic Advisory
From US$3,600/month
Ongoing senior judgment for your team, month to month.
- — Up to 16 hours a month; 3-month minimum (US$10,800 minimum commitment).
- — Up to 6 hours a month can be used for meetings, with at most 3 in person.
- — US$1,620 deposit (15%), applied to the first month.
I need a talk or workshop for my team
Talks, workshops and conferences
By quote
Talks and workshops on digital advertising, marketing, technology and AI for teams and events.
Professional honesty commitment
I don't promise to know it all.
I don't guarantee results, and I'll tell you when a problem is outside my expertise. If in the initial session I determine I can't provide the value you hired me for, I'll refund 100% of what you paid. For larger projects we confirm fit before starting, and the relationship is governed by contract.
Cancellations
- — 5 business days or more: 100% refund.
- — Less than 5 business days and at least 24 hours: 50% refund.
- — Less than 24 hours or no-show: no refund.
- — One free reschedule with at least 24 hours' notice.
Talks and workshops
Invite me to your event or team →
How I think
Read my ideas by expertise →
Request or book
1:1 session: fill out the form, pay securely, then book your session. Diagnostic, audit, and ongoing advisory: you send the request, we validate fit and scope, and I confirm availability before any payment.
