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Expertise
Business and brands
What I've learned running an agency since 2009 and working with companies of every size: growth, positioning and decisions that drive sales.
- — Positioning and growth
- — Building and leading a business in Puerto Rico
- — How brand, experience and sales connect
Articles (2)
May 15, 2026
Owning a Business: Sanity or Madness?
My honest answer after more than fifteen years at the helm of Alterno: a little of both. And when the rewards come, nothing else compares.
April 24, 2026
How My Consulting Works: Who I Serve and How I Can Help You
The three groups I work with, the services I offer, and why working with an independent consultant can take your project to the next level.
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