Expertise

Business and brands

What I've learned running an agency since 2009 and working with companies of every size: growth, positioning and decisions that drive sales.

— Positioning and growth
— Building and leading a business in Puerto Rico
— How brand, experience and sales connect

Articles (1)

Illustration for “Owning Your Own Business: Sanity or Madness?”

May 15, 2026

Owning Your Own Business: Sanity or Madness?

My honest answer after more than fifteen years running Alterno: it is a bit of both. And the benefits, when they come, are unlike anything else.

Want to apply this to your brand?

Let's talk in a 1:1 strategy session and leave with clear priorities.

See my consulting

My agency

Alterno Agency

Digital advertising and web development since 2009. Strategy, digital campaigns, web and content for brands of every size, from Puerto Rico outward.

The same judgment and experience you see here, applied by a full team.

Meet Alterno Agency View capabilities deck (PDF)