I've spent more than two decades in sales, digital advertising, social media, and technology. In 2009, I founded Alterno Agency, and since then I've worked with everyone from big brands to businesses just getting started. I also work as a digital marketing consultant, and in this article I'll explain, without the jargon, how it works: who I serve, what services I offer, and what happens when a project needs more than a conversation.
Who I Serve
My consulting is built around three very different groups, because they don't all need the same things:
Small and Midsize Businesses and Professionals. For business owners, professionals, and teams who need service packages with a clear scope and expectations from day one: you know what you're getting, when, and in what order.
Corporate and Enterprise Clients. For companies, institutions, and larger-scale projects where the work is tailored to your needs. Everything starts with a private conversation to understand your situation before I propose anything.
Community. Fifteen minutes at no cost for students, nonprofits, and projects making a positive impact. Spots are limited, but I always make room: it's my way of giving back to the community that shaped me.
The Services I Offer
Depending on where you are today, one of these options will be the right starting point:
Online 1:1 Strategy Session. A one-hour video call to work through a specific decision: strategy, campaigns, content, digital media, your website, e-commerce, or technology. Afterward, I send you a written strategy recap so you don't have to rely on your memory—or mine.
In-Person Strategy Session. An in-depth session with your team, in person, in the metro area and the towns I cover in Puerto Rico. Ideal when several people need to hear the same thing at the same time.
Digital Campaign Review. You run your own campaigns on Meta, Google, or YouTube and want a second opinion. I review what's running and give you specific recommendations, not generalities.
Digital Assessment. A complete look at your digital presence to understand where you stand and what needs attention first. You walk away knowing what to tackle and in what order.
Strategic Digital Audit. An in-depth analysis of strategy, media, platforms, and measurement, with a roadmap you can put into action with your team or with me.
Ongoing Strategic Support. Experienced, senior-level guidance for your team, month after month: a meeting when you need one, answers when questions come up, and direction when the market shifts.
Talks, Workshops, and Conference Presentations. For events, universities, and teams that want to learn about digital advertising, marketing, technology, and artificial intelligence.
How to Book
There are two paths, and the difference is simple.
For 1:1 sessions, both online and in person, you pay online and then schedule your appointment. No quotes, no waiting.
Larger projects, such as the Assessment, Audit, Ongoing Support, and corporate work, start with an inquiry. I review the fit and scope, we talk, and only then do we agree on the work. You won't be charged anything until we've confirmed the scope.
The Advantage of Working with Me
Here's the part people ask me about most. As an independent consultant, I'm not tied to an agency's structure or a fixed menu of services. But I don't work alone, either: if the project calls for it, I handle the execution myself with my own team of experts in design, programming, account management, copywriting, content production, editing, and community management.
In practice, that means the conversation doesn't end with a document. If, after a session or an assessment, we decide something needs to be built—a campaign, a page, a content series, an entire digital presence—I put the team to work and we take what we discussed to the next level. It's the same muscle that's powered the brands I've worked with at Alterno Agency for more than fifteen years.
Let's Get Started
If any of this sounds like what you need, you'll find all the options and their details on the consulting page, where you can take the first step right away. And if you'd rather start with a question, send me a message through the form or request a community session.
Related: If you're thinking about starting a business, read Owning a Business: Sanity or Madness? and find out why your website is worth as much as—or more than—your social media. For teams and events, check out my talks and workshops.
