Digital marketing audit
Digital marketing audit in Puerto Rico
Before you spend more on ads, social media or a new website, it pays to know what's working, what isn't and why. An audit turns hunches into evidence and tells you where your next dollar should go.
I've spent more than 20 years in advertising and digital marketing, with a background in Sociology. I read your data for what it is: the trail of real people's behavior.
What I review
Strategy and positioning
Whether your message, audience and goals are aligned.
Website and SEO
Speed, structure, content and how Google finds you.
Social media and content
What you publish, for whom and what results it drives.
Meta and Google campaigns
Targeting, budget, creative and cost per result.
Analytics and measurement
Whether you measure what matters and can trust the data.
Conversion funnel
Where people drop off between the first click and the sale.
Three levels, depending on what you need
Free
Alterno's Digital Marketing Audit
A quick, no-cost first look at your digital presence, prepared by the Alterno Agency team.
Take the free audit$3,000 USD
Digital Diagnostic
A full look at your digital presence to know where you stand and what to prioritize.
See details and request →From $6,600 USD
Strategic Digital Audit
An in-depth audit of strategy, media, platforms and measurement, with a roadmap.
See details and request →How it works
- 01You send your request from the Consulting page.
- 02I review your case to confirm the scope and that I can add value.
- 03You reserve with 15% to get started.
- 04We schedule the kickoff call and I begin the analysis.
- 05I deliver the report and present it to your team.
Why work with me
- — More than 20 years in sales, digital advertising, social media and technology.
- — A sociological lens: data gets interpreted, not just read.
- — Experience collaborating with well-known brands through Alterno Agency.
- — If you want to execute the plan, I can bring in Alterno Agency's expert team.
Frequently asked questions
How long does it take?
The Digital Diagnostic takes up to 10 hours of work. The Strategic Digital Audit is about 24 hours, over up to 30 days depending on scope.
What do I get?
A written report with findings, priorities and next steps. The Audit also includes a roadmap and a presentation with Q&A for your team.
How is it different from the free audit?
Alterno's free audit is a quick first look. The Diagnostic and the Audit are done by me, with your real data and tailored recommendations.
Does it work if my business isn't in Puerto Rico?
Yes. I work with businesses in Puerto Rico and the United States, and I am expanding my digital consulting to the Caribbean and Latin America. Everything happens online, in Spanish or English.
