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BusinessMay 15, 2026
My honest answer after more than fifteen years running Alterno: it is a bit of both. And the benefits, when they come, are unlike anything else.
My agency
Alterno Agency
Digital advertising and web development since 2009. Strategy, digital campaigns, web and content for brands of every size, from Puerto Rico outward.
The same judgment and experience you see here, applied by a full team.